Following the success of last year’s theme, Future, kbb continues to forecast forthcoming trends and challenges facing the UK KBB community, identified by partner, AMA research. Bringing you a world of innovation for a world of change, kbb Birmingham will manifest four challenges and trends in each feature across the four days, providing innovation, inspiration and insight to help businesses grow in a world of change.
The four trends are:
1. Society: Evolving customer behaviours alter the meaning of lifestyle design, e.g. DIY-conscious early adopters outsource cutting-edge design and smart space innovations fuelling the installer skills shortage.
2. Smart technology: Be it future or fad, ‘smart’ is creating new possibilities for those on both sides of the debate, e.g. virtual reality transforms showroom buying behaviours and voice recognition modifies our use of space, whilst reactionaries revert to traditional kitchen and bathroom design.
3. Disruption as opportunity: ‘Disruptors’ change the construction landscape, heralding new design opportunities, e.g. uncertainty surrounding Brexit stimulates house price stagnation driving forward a growing refurbishment market fuelled by mature, equity-rich homeowners undertaking big-ticket kitchen and bathroom projects.
4. Materiality: UK consumers demand higher quality products and materials, e.g. worktops continue to dominate the kitchen furniture market driving innovation and diversification in the surfaces sector.
The Innovation Awards, in partnership with Blum, aim to discover and celebrate brands that are producing products, methods and ideas that align with the theme’s four trends, to help shape the future of the industry.
The award entries will be judged by an esteemed panel of judges including kbb’s Brand Director, Joel Butler, and the winners will be announced at the show for visitors to be able to cast an innovative eye on the winning products.
kbb Birmingham 2018 sees the return of great British companies along with new international exhibitors including Smeg, Sensio, Perrin & Rowe, Villeroy & Boch, Crosswater, Karonia, Caple, Carron Bathrooms, Franke, Nolte, BLANCO, Samsung, Dansani, Blum, Hettich, Novy, Roper Rhodes and Impey.
Joel Butler commented: “I’m really looking forward to another successful year at kbb Birmingham, and particularly how the community will explore and learn from this year’s theme. We’re welcoming a range of new and returning exhibitors, all of which will showcase a high calibre of products, methods and ideas. I would recommend visitors try and spend more than one day at the show.”
Join the conversation with 16,000 industry buyers from 4 to 7th March, at NEC, Birmingham. Visit the website to register for your ticket and for more information on what you can find there, plus details of how to get there and where to stay.