The facility at Silva Timber Products’ headquarters in Widnes, Cheshire, has taken six months to develop.
It features dozens of products displayed in a gallery format, a 50-inch TV screen for educational videos, computers to make it easier for customers to place orders and browse Silva’s website, and books containing case studies and images showing how the firm’s products are used.
Silva staff are on hand to provide expert design and technical advice.
Visitors can also take away samples to help them decide which timber is best for their project.
The work to create the ground-floor showroom was carried out by Silva’s own staff, including managing director Nick Taylor.
Silva imports speciality, sustainably-sourced timbers from around the world for use in commercial buildings, homes, eco-tourism developments, hotels, universities, boats and ships, marinas and gardens.
Among the applications are cladding, roofing shingles and shakes, decking, fencing and screens, flooring, outdoor furniture and even musical instruments.
The firm’s customers include architects, garden designers, landscapers, shop-fitters, house builders, contractors and people building their own homes.
Silva has launched 15 products in the past 12 months alone, including mandioqueira, a tropical hardwood sourced from Bolivia, and yellow cedar, which comes from British Columbia in Canada.
Nick said: “Speciality timbers are becoming increasingly popular as a means of making projects stand out, and we understand that our customers sometimes want to see more than just an image or small sample of the timber they are looking to use.
“We have therefore custom-built the ideal environment where they can come and see, touch and envelop themselves in our full product range.
“With large format samples and our team of experts on hand to guide visitors through the products, finishes and maintenance requirements, our new showroom will make it easier for the general public and people from the trades to choose the right products for their projects.”
The showroom is the latest major investment for Silva this year, following measures to upgrade its warehouse and software systems, as well as expanding its vehicle fleet.
Silva’s showroom is open from 9am-5pm on weekdays. No appointments are necessary.